About Me

I’m Eddy Hidayat, a software engineering leader based in Singapore.

I specialise in designing and delivering scalable software solutions, leading high-performing engineering teams, and driving digital transformation for creative, media, and technology businesses.

Experience & Focus

  • System & Software Architecture: Microservices, event-driven systems, cloud-native platforms.
  • Leadership & Team Building: Managing cross-functional, multi-national teams in fast-paced environments.
  • Product Delivery: From technical strategy to agile execution, ensuring business goals are met.
  • Digital Transformation: Guiding teams and organisations through change, process improvement, and adoption of new technologies.

I enjoy solving complex technical challenges, mentoring engineers, and collaborating with business leaders to turn ideas into impactful products.

Core Technologies

  • Frontend

    React, React Native, Next.js

  • Backend

    TypeScript (NestJS), Java (Spring Boot), PHP (Laravel), Node.js

  • Cloud & DevOps

    AWS, Kubernetes, Terraform, Docker, CI/CD

  • Databases

    PostgreSQL, MongoDB, MySQL

  • Other

    Kafka, GitHub Actions, Jenkins

Career Highlights

  • Head of Engineering at Creadits, leading platform development for a global creative marketplace.
  • Head of Special Projects at Publicis Singapore, managing technical innovation and delivery.
  • Co-Founder of Artstash, a Digital Asset Management platform for 3D artists and video studios.
  • Frequent collaborator with distributed teams across Southeast Asia and Europe.

Personal

  • I’m passionate about technology, creative problem-solving, and continuous learning.
  • I play the piano and guitar.
  • I enjoy tinkering with ESP32 and creating smart home devices.
  • I love to hike and explore new places.
  • I occasionally go for a 5km run.

Get in Touch

The best way to reach me is to message me on LinkedIn.